Focus on your PROSPECT'S CUSTOMERS

The telecommunications business has been very good to me. It is very rewarding to know that I have helped thousands of businesses run better. How do I know that they are running better? Because I focus on improving how people communicate. And while improving how one employee communicates with another may be important...or improving how an employee calls customers may be important...there is something even more important. And that is...the communication experience of THEIR CUSTOMERS. My suggestion, when helping a prospect to assess their needs...is to understand the communication flows that currently exists...and focus on finding features in your product that improve the the calling experience of THEIR CUSTOMERS. Undoubtedly they care about their customers...and because your solutions are focused on their customers...you have something in common...you share the same goals. Excellent Selling!!