Deliver your message three times in a demo

Good communications is the key to getting your messages across and delivering an effective demo. I have seen even professionals that have been at it along time struggle to get their points across in a demo. Sometimes trying to talk while operating equipment which splits the focus of the audience and makes it harder to receive your messages. Try this...(1) tell the prospect what you are about to show them...(2) then operate the demo and show it to them...(3) tell them what they have just seen. I think this process is great because it allows you to build drama into the introduction...and deliver a clear benefit message...without competing for the audience's attention during the actual demo feature operation. Excellent Selling!